{"id":12391,"date":"2019-10-14T10:20:54","date_gmt":"2019-10-14T10:20:54","guid":{"rendered":"https:\/\/www.upjs.sk\/filozoficka-fakulta\/info-pre-verejnost-a-media\/radio-takoy\/"},"modified":"2022-11-13T21:40:24","modified_gmt":"2022-11-13T20:40:24","slug":"radio-takoy","status":"publish","type":"page","link":"https:\/\/www.upjs.sk\/filozoficka-fakulta\/info-pre-verejnost-a-media\/radio-takoy\/","title":{"rendered":"\u0160tudenti \u201emasmedi\u00e1lky\u201c na FF UPJ\u0160 spustili \u010fal\u0161\u00ed zauj\u00edmav\u00fd projekt \u2013 R\u00c1DIO TAKOY"},"content":{"rendered":"<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><strong>R\u00e1dio Takoy<\/strong> (po slovensky hne\u010f) je \u0161tudentsk\u00fd projekt, ktor\u00fd vznikol v r\u00e1mci predmetu <strong>Rozhlasov\u00e9 praktikum<\/strong> pod veden\u00edm <strong>PhDr. Ren\u00e1ty Cenkovej, PhD., MBA<\/strong>, ved\u00facej <strong>oddelenia masmedi\u00e1lnych \u0161t\u00fadi\u00ed<\/strong> na <strong><span style=\"color:#FFA500\">Katedre slovakistiky, slovansk\u00fdch filol\u00f3gi\u00ed a komunik\u00e1cie Filozofickej fakulty<\/span> <\/strong>(KSSFaK FF)<strong> <span style=\"color:#FFA500\">UPJ\u0160 v Ko\u0161iciach<\/span><\/strong>. \u0160tudenti prv\u00e9ho ro\u010dn\u00edka magistersk\u00e9ho stup\u0148a \u0161t\u00fadia po\u010das cel\u00e9ho semestra vytv\u00e1raj\u00fa medi\u00e1lny obsah, ktor\u00fd s\u00edce nie je ofici\u00e1lne vysielan\u00fd, ale sl\u00fa\u017ei ako \u201etrena\u017e\u00e9r\u201c praktick\u00fdch zru\u010dnost\u00ed v rozhlasovom prostred\u00ed. \u0160tudenti si spomedzi seba volia \u0161\u00e9fredaktora (<strong>Bc. Laura Ho\u013eanov\u00e1<\/strong>), ktor\u00e9mu s\u00fa jednotliv\u00e9 redakcie priamo zodpovedn\u00e9 za plnenie stanoven\u00fdch \u00faloh \u2013 musia sa popasova\u0165 s tvorbou zvukovej grafiky (jingle, podmazy, rozhovory, ankety, reklamn\u00e9 spoty a pod.), grafiky ur\u010denej pre soci\u00e1lne siete (logo, plag\u00e1ty a pod.), tvorbou programovej \u0161trukt\u00fary, playlistu a cel\u00e9ho vysielania v s\u00falade so zvolen\u00fdm form\u00e1tom a platnou legislat\u00edvou. Ve\u013ekou v\u00fdzvou s\u00fa aj moder\u00e1torsk\u00e9 a spravodajsk\u00e9 bloky. V\u00fdsledkom spom\u00ednan\u00fdch \u010dinnost\u00ed m\u00e1 by\u0165 vysielanie, do ktor\u00e9ho \u0161tudenti implementuj\u00fa v\u0161etky svoje doteraj\u0161ie teoretick\u00e9 poznatky z jazykov\u00fdch, marketingov\u00fdch, liter\u00e1rnych, pr\u00e1vnych a in\u00fdch spolo\u010denskovedn\u00fdch discipl\u00edn.<br \/> Programov\u00fa \u0161trukt\u00faru R\u00e1dia Takoy tvoria aj cestovate\u013esk\u00e1 rel\u00e1cia Ko\u013eem \u0161veta, kult\u00farna rel\u00e1cia Idzem-nejdzem (tipy na r\u00f4zne podujatia), spravodajstvo, hitpar\u00e1dy, publicistick\u00e9 pr\u00edspevky \u010di inscen\u00e1cie z prostredia slovensk\u00e9ho vidieka. V\u00fdu\u010dba prebieha vo filmovom a telev\u00edznom \u0161t\u00fadiu (AA2L2) v budove Aristoteles, kde je k dispoz\u00edcii nahr\u00e1vacia technika, ozvu\u010denie a sk\u00fa\u0161obn\u00e1 verzia profesion\u00e1lneho vysielacieho programu S\u00e9pia. V tomto akademickom roku pl\u00e1nuj\u00fa \u0161tudenti \u201evysielanie do steny\u201c aj v priestoroch \u0161tudentsk\u00e9ho intern\u00e1tneho r\u00e1dia \u0160tuRKo.<br \/> Sledova\u0165 n\u00e1s m\u00f4\u017eete na:<br \/> \u2013 FB: <a href=\"https:\/\/www.facebook.com\/R%C3%A1dio-Takoy-113373396731345\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/R\u00e1dio-Takoy-113373396731345\/<\/a><br \/> \u2013 Instagrame: <a href=\"https:\/\/www.instagram.com\/radio_takoy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/radio_takoy\/<\/a><\/p>\n<p style=\"text-align: justify;\">V minulosti v r\u00e1mci Rozhlasov\u00e9ho praktika vznikli aj r\u00e1di\u00e1 <strong>R\u00e1dio Femme Fatale<\/strong> \u2013 r\u00e1dio kr\u00e1snej \u017eeny (\u0161\u00e9fredaktorka: <strong>Mgr. Gabriela Onu\u0161kov\u00e1<\/strong> \u2013 v s\u00fa\u010dasnosti intern\u00e1 doktorandka KSSFaK FF UPJ\u0160) a\u00a0<strong>R\u00e1dio \u0164ap<\/strong> \u2013 ur\u010den\u00e9 pre detsk\u00e9ho posluch\u00e1\u010da (\u0161\u00e9fredaktorka: <strong>Bc. Andrea Gavalcov\u00e1<\/strong> \u2013 v s\u00fa\u010dasnosti \u0161tudentka 5. ro\u010dn\u00edka masmedi\u00e1lnych \u0161t\u00fadi\u00ed na zahrani\u010dnej pracovnej st\u00e1\u017ei v r\u00e1mci programu Erasmus+).<\/p>\n<p style=\"text-align: justify;\"><strong>FB a instagramov\u00fd profil #Ma\u0160tu<\/strong><\/p>\n<p style=\"text-align: justify;\">N\u00e1stup informa\u010dno-komunika\u010dn\u00fdch technol\u00f3gi\u00ed (ICT) v\u00fdrazne zasiahol do r\u00f4znych oblast\u00ed \u017eivota a do v\u0161etk\u00fdch typov komunik\u00e1cie. Online marketing je preto nevyhnutn\u00fd aj v akademickom prostred\u00ed. Zmena demografick\u00e9ho prostredia (pokles p\u00f4rodnosti), ako aj zmena ICT a medi\u00e1lneho prostredia si vy\u017eaduj\u00fa nov\u00fd poh\u013ead na propaga\u010dn\u00e9 aktivity aj na oddelen\u00ed masmedi\u00e1lnych \u0161t\u00fadi\u00ed KSSFaK FF UP\u0160, a preto sme za\u010diatkom roka 2018 spolo\u010dne so \u0161tudentmi uskuto\u010dnili SWOT anal\u00fdzu \u2013 anal\u00fdzu siln\u00fdch a slab\u00fdch str\u00e1nok odboru a jeho propaga\u010dn\u00fdch aktiv\u00edt, ako aj zmapovanie konkuren\u010dn\u00e9ho prostredia, a teda in\u00fdch masmedi\u00e1lnych pracov\u00edsk na \u00fazem\u00ed SR a in\u00fdch pracov\u00edsk Filozofickej fakulty UPJ\u0160 a z nich vypl\u00fdvaj\u00facich pr\u00edle\u017eitost\u00ed a ohrozen\u00ed.<br \/> N\u00e1zov profilu <strong>#Ma\u0160tu<\/strong> vytvorili \u0161tudenti spolo\u010dne s PhDr. Ren\u00e1tou Cenkovou, PhD., MBA (v r\u00e1mci predmetov <strong>Marketingov\u00e1 komunik\u00e1cia v m\u00e9di\u00e1ch<\/strong> a <strong>Marketingov\u00e1 komunik\u00e1cia \u2013 PR<\/strong>) po brainstormingu. Ide o akronym n\u00e1zvu \u0161tudijn\u00e9ho odboru <span style=\"color:#FFA500\"><strong>Ma<\/strong><\/span>smedi\u00e1lne <span style=\"color:#FFA500\"><strong>\u0161t\u00fa<\/strong><\/span>di\u00e1 a z\u00e1rove\u0148 m\u00e1 v sloven\u010dine v\u00fdznam, na ktor\u00fd sa d\u00e1 nadviaza\u0165 \u010fal\u0161\u00edm obsahom. Prim\u00e1rnou cie\u013eovou skupinou s\u00fa \u0161tudenti stredn\u00fdch \u0161k\u00f4l, ktor\u00ed s\u00fa potenci\u00e1lnymi uch\u00e1dza\u010dmi o \u0161t\u00fadium na tomto odbore, sekund\u00e1rnou skupinou ich rodi\u010dia, u\u010ditelia, s\u00fa\u010dasn\u00ed \u0161tudenti, vyu\u010duj\u00faci, absolventi, ale aj \u0161irok\u00e1 verejnos\u0165.<br \/> Profil <strong>#Ma\u0160tu <\/strong>je dlhodobou \u201ecase study\u201c pod odborn\u00fdm veden\u00edm. Jeho feed sa pravidelne nap\u013a\u0148a nov\u00fdm, \u010dasto interakt\u00edvnym obsahom. V\u0161etky aktivity s\u00fa po\u010das cel\u00e9ho projektu monitorovan\u00e9, komparovan\u00e9 a vyhodnocovan\u00e9 na t\u00fd\u017edennej b\u00e1ze a to pomocou \u0161pecifick\u00fdch online marketingov\u00fdch v\u00fdkonov\u00fdch ukazovate\u013eov (KPI). Ich anal\u00fdza sa uskuto\u010d\u0148uje jednak pomocou metr\u00edk Facebook analytics a jednak pomocou n\u00e1stroja pre spr\u00e1vu soci\u00e1lnych siet\u00ed ZoomSphere, \u010d\u00edm umo\u017e\u0148uje sp\u00e4tn\u00fa v\u00e4zbu a efekt\u00edvnej\u0161ie nastavenie \u010fal\u0161ieho obsahu.<br \/> Takto nastaven\u00e1 komunik\u00e1cia je vhodn\u00fdm doplnkom \u010fal\u0161\u00edch propaga\u010dn\u00fdch aktiv\u00edt \u0161tudijn\u00e9ho odboru <span style=\"color:#FFA500\"><strong>masmedi\u00e1lne \u0161t\u00fadi\u00e1 na FF UPJ\u0160 v Ko\u0161iciach<\/strong><\/span> (De\u0148 otvoren\u00fdch dver\u00ed, PR \u010dl\u00e1nky \u010di odborn\u00e9 a umeleck\u00e9 v\u00fdstupy zamestnancov pracoviska v r\u00f4znych m\u00e9di\u00e1ch, webov\u00e1 str\u00e1nka a pod.). Efektivitu tohto n\u00e1stroja potvrdzuje napr. aj sp\u00e4tn\u00e1 v\u00e4zba od z\u00e1ujemcov o \u0161t\u00fadium z\u00edskavan\u00e1 v procese prij\u00edmacieho konania \u010di pri z\u00e1pise \u0161tudentov prv\u00e9ho ro\u010dn\u00edka bakal\u00e1rskeho stup\u0148a \u0161t\u00fadia.<br \/> Sledujte n\u00e1s na:<br \/> \u2013 FB: <a href=\"https:\/\/www.facebook.com\/masmediaupjs\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/masmediaupjs\/<\/a><br \/> \u2013 Instagrame: <a href=\"https:\/\/www.instagram.com\/masmedia_kosice\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/masmedia_kosice\/<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>PhDr. Ren\u00e1ta Cenkov\u00e1, PhD., MBA<\/strong><br \/> ved\u00faca oddelenia masmedi\u00e1lnych \u0161t\u00fadi\u00ed<br \/> Katedra slovakistiky, slovansk\u00fdch filol\u00f3gi\u00ed a komunik\u00e1cie<br \/> Filozofick\u00e1 fakulta UPJ\u0160 v Ko\u0161iciach<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.upjs.sk\/\/app\/uploads\/sites\/7\/2022\/09\/logo-Takoy.jpg\" style=\"height:20%; width:20%\" \/>\u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" alt=\"\" src=\"http:\/\/www.upjs.sk\/\/app\/uploads\/sites\/7\/2022\/09\/logo-MaStu.jpg\" style=\"height:20%; width:20%\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 R\u00e1dio Takoy (po slovensky hne\u010f) je \u0161tudentsk\u00fd projekt, ktor\u00fd vznikol v r\u00e1mci predmetu Rozhlasov\u00e9 praktikum pod veden\u00edm PhDr. Ren\u00e1ty Cenkovej, PhD., MBA, ved\u00facej oddelenia masmedi\u00e1lnych \u0161t\u00fadi\u00ed na Katedre slovakistiky, slovansk\u00fdch filol\u00f3gi\u00ed a komunik\u00e1cie Filozofickej fakulty (KSSFaK FF) UPJ\u0160 v Ko\u0161iciach. \u0160tudenti prv\u00e9ho ro\u010dn\u00edka magistersk\u00e9ho stup\u0148a \u0161t\u00fadia po\u010das cel\u00e9ho semestra vytv\u00e1raj\u00fa medi\u00e1lny obsah, ktor\u00fd s\u00edce &hellip; <a href=\"https:\/\/www.upjs.sk\/filozoficka-fakulta\/info-pre-verejnost-a-media\/radio-takoy\/\">\u010c\u00edta\u0165 \u010falej<\/a><\/p>\n","protected":false},"author":1,"featured_media":12393,"parent":16533,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"class_list":["post-12391","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"acf_link_na_externy_obsah":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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