{"id":19652,"date":"2021-05-13T07:43:33","date_gmt":"2021-05-13T07:43:33","guid":{"rendered":"https:\/\/www.upjs.sk\/filozoficka-fakulta\/upjs-life\/kemp-2021\/"},"modified":"2021-05-13T07:43:33","modified_gmt":"2021-05-13T07:43:33","slug":"kemp-2021","status":"publish","type":"cpt_zo-zivota-upjs","link":"https:\/\/www.upjs.sk\/filozoficka-fakulta\/upjs-life\/kemp-2021\/","title":{"rendered":"\u00daspech na\u0161ich \u0161tudentiek v prvom ro\u010dn\u00edku marketingovej s\u00fa\u0165a\u017ee KEMP"},"content":{"rendered":"<p style=\"text-align:justify\">Koncom apr\u00edla sa uskuto\u010dnilo fin\u00e1le marketingovej s\u00fa\u0165a\u017ee <strong>KEMP<\/strong>, na ktorej sa pod veden\u00edm <strong>PhDr. Ren\u00e1ty Cenkovej, PhD., MBA<\/strong> z\u00fa\u010dastnili aj dva t\u00edmy \u0161tudentiek a \u0161tudentov <strong>masmedi\u00e1lnych \u0161t\u00fadi\u00ed<\/strong> z <span style=\"color:#f39c12\"><strong>Katedry slovakistiky, slovansk\u00fdch filol\u00f3gi\u00ed a komunik\u00e1cie Filozofickej fakulty UPJ\u0160 v Ko\u0161iciach<\/strong><\/span> \u2013 t\u00edm <strong>Asterope<\/strong> v zlo\u017een\u00ed <strong>Adam Fedor<\/strong>, <strong>Emma Juh\u00e1sov\u00e1<\/strong> a <strong>Timotej Miklo\u0161<\/strong> a t\u00edm <strong>Atria<\/strong>, ktor\u00fd tvorili <strong>Nat\u00e1lia Imrichov\u00e1<\/strong>, <strong>Veronika M\u00e1th\u00e9ov\u00e1<\/strong> a <strong>Karina Nov\u00e1kov\u00e1<\/strong>.<br \/>\n<strong>T\u00edmu Atria sa podarilo z\u00edska\u0165 mesa\u010dn\u00fa platen\u00fa st\u00e1\u017e v reklamnej agent\u00fare Effectivity.<\/strong><br \/>\nNa s\u00fa\u0165a\u017ei sa z\u00fa\u010dastnilo 25 t\u00edmov, ktor\u00e9 najsk\u00f4r spolo\u010dne absolvovali dva ve\u013emi zauj\u00edmav\u00e9 interakt\u00edvne workshopy. Na nich si okrem in\u00e9ho mohli vysk\u00fa\u0161a\u0165 aj pr\u00e1cu pod tlakom. Fin\u00e1lnym zadan\u00edm, na ktor\u00e9 mali s\u00fa\u0165a\u017eiaci sedem dn\u00ed, bolo detailn\u00e9 vytvorenie marketingov\u00e9ho n\u00e1padu a celkov\u00e9ho mechanizmu ur\u010den\u00e9ho na zisk nov\u00fdch a udr\u017eanie existuj\u00facich z\u00e1kazn\u00edkov pre re\u00e1lneho klienta.<br \/>\nMarketingov\u00fa s\u00fa\u0165a\u017e KEMP vytvorila Univerzita sv. Cyrila a Metoda v Trnave (UCM). K jej \u00faspe\u0161nej realiz\u00e1cii prispeli aj partneri podujatia, Tchibo Slovensko, s. r. o., a reklamn\u00e1 agent\u00fara Effectivity, ktor\u00ed sponzorovali hlavn\u00e9 ceny a ich z\u00e1stupcovia tvorili aj \u010das\u0165 odbornej poroty. Celkov\u00fdm v\u00ed\u0165azom, ktor\u00fd z\u00edskal v\u00fdhru 1 000 eur, sa stal t\u00edm Pollux zlo\u017een\u00fd zo \u0161tudentiek prv\u00e9ho ro\u010dn\u00edka UCM.<br \/>\n<strong>\u010eakujeme za mo\u017enos\u0165 z\u00fa\u010dastni\u0165 sa a te\u0161\u00edme sa na \u010fal\u0161iu spolupr\u00e1cu!<\/strong><\/p>\n<p style=\"text-align:justify\"><strong>Bc. Nat\u00e1lia Imrichov\u00e1<\/strong><br \/>\n\u0161tudentka masmedi\u00e1lnych \u0161t\u00fadi\u00ed<br \/>\nKatedra slovakistiky, slovansk\u00fdch filol\u00f3gi\u00ed a komunik\u00e1cie<br \/>\nFilozofick\u00e1 fakulta UPJ\u0160 v Ko\u0161iciach<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align:justify\">\u0160tudentky masmedi\u00e1lnych \u0161t\u00fadi\u00ed FF UPJ\u0160 z\u00edskali mesa\u010dn\u00fa platen\u00fa st\u00e1\u017e v reklamnej agent\u00fare.<\/p>\n","protected":false},"author":1,"featured_media":19653,"menu_order":0,"template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[],"tags":[],"tax_aktuality":[],"class_list":["post-19652","cpt_zo-zivota-upjs","type-cpt_zo-zivota-upjs","status-publish","has-post-thumbnail","hentry"],"acf":{"acf_link_na_externy_obsah":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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